Our digital marketing strategy included the following

SEO (On-page and Off-page) :  through link building (off-page) our focus was more to get high-quality links from relevant, authority websites rather than getting a lot of links from irrelevant sites.

Content marketing : We used a lot of relevant and informative content for the promotion of a brand and its products to spread awareness among the audience. We published articles on high-authority websites around the web, posted regularly on the company blog, sent guest articles to relevant websites in the niche and used influencers to spread the word out in the market through our content.

Social Media Marketing And Media Buying : We used social media platforms such as Facebook and Instagram to build a community around the brand. We created high quality  social media content containing infographics, posts, videos and graphics relevant to products to educate and build trust among users about the USPs.

Video Marketing: We created and distributed informative videos, including how-to guides, product reviews, etc. on popular video-sharing platforms. By doing this it helped to create a positive buzz about the brand in the market organically and grew the base of loyal customers, readers and subscribers.

Results: Brand, which was newly launched and had almost zero organic reach initially online, is now one of the most popular websites for buying e-scooters in the US and Canada. They ranked at the top positions (#1, #2, #3) for almost all the target keywords, as you can see in the image below.