Planning And Strategy:

Our digital marketing strategy included the following:

Prior to initiating the advertising campaign, we integrated Facebook tracking 'pixels' onto the subscription landing page.

This strategic tool enabled precise monitoring of conversions stemming from our ads, allowing us to exclude individuals who had already registered.

This data-driven approach paved the way for campaign optimization, as we reallocated ad budgets toward audiences that exhibited the highest conversion rates.Our strategy commenced with a test campaign, executed within a limited budget.

The outcomes, however, were nothing short of remarkable: we surpassed our goal of securing 5,000 signups within a mere 3-day span. Remarkably, our expenditure amounted to just USD 103, a considerable reduction from the originally designated USD 1,200 budget for the campaign.

Our objective revolved around directing pertinent visitors to Reval's campaign landing page. Commencing our efforts, we meticulously constructed a comprehensive target profile.

This involved defining audiences based on distinct pet and supplies preferences, as well as demographics of pet enthusiasts. We further enriched this pool by incorporating lookalike audiences from the initial campaign, while consciously excluding those who had previously engaged.

Subsequently, we delved into the creation of imaginative ad visuals and content tailored for Facebook advertising endeavors.

By seamlessly blending Reval Retail's exquisite product imagery and relatable lifestyle snapshots, we crafted compelling ad copies that accentuated the enticement. This fusion resulted in ads brimming with persuasive calls-to-action