Story: 

Nourish Doc is a holistic therapy platform in the United States. The owner approached MegFluence  because they had an outdated website and needed to grow her local SEO presence in the United States. On top of that, the business owner needed a sound strategy for social media marketing, media buying (meta ads, tiktok ads, linkedin ads & google ads ) along with content marketing including blogging, eBooks, and automated email marketing.

The Problem:

The initial Nourish Doc website faced challenges in establishing a compelling brand identity and lacked impactful copy that could help it shine amidst a competitive industry landscape. Furthermore, the website was relatively light on content and lacked seamless integration with marketing efforts.

Our primary objective was to revamp the brand's online presence and enhance lead generation through a robust local SEO strategy and an amplified social media presence. When we began working with Nourish Doc, their website was ranked at a distant 1,130,447 position in Ahrefs' rankings, and they had a modest following of 3,000 on Instagram. Our mission entailed elevating their search engine rankings in the United States and beyond, while simultaneously strengthening their presence on social media platforms.

MegaFluence solutions used:

- Online Marketing Strategy

- WordPress Web Design and Development

- Digital Marketing- Content Marketing

- Local SEO- Content Marketing

- Social Media Marketing

- PPC Advertising

- Youtube Marketing

- Meta Ads

- Pinterest Marketing

The Solution:

We embarked on a comprehensive overhaul of the existing website, encompassing branding, social media management, media buying, copywriting, and SEO optimization, among other aspects. Additionally, we devised a new strategy for social media marketing and media buying to foster organic engagement and boost lead generation across various social media platforms, including Instagram, Meta, TikTok, and Pinterest.

Furthermore, we crafted a meticulous lead nurturing strategy that consisted of distinct stages:

1. Attract the Lead > Utilizing Social Media, Blog content, and targeted Ads to draw in potential leads.

2. Convert the Lead > Employing Forms, CTAs (Call to Actions), and compelling Landing Pages to facilitate lead conversion.

3. Close the Lead > Employing Email communication and strategic Remarketing through Ads to finalize conversions.

4. Delight the Lead > Enhancing the customer experience through valuable offerings such as handouts, exclusive access to private groups, and engaging Q&A sessions.

In the realm of Instagram, our primary focus centered on Instagram Stories, interactive polls, engaging Q&A sessions, and captivating Instagram Reels. We emphasized the use of User-Generated Content (UGC) to motivate users to take meaningful actions.

As part of our lead generation efforts, we also provided free resources such as E-books, Infographics, toolkits, and whitepapers, serving as compelling lead magnets. These resources aimed to deliver value and educate individuals about various courses, resources, step-by-step processes, and in-depth whitepapers, ultimately attracting and nurturing leads effectively.

The Results:

Instagram Followers Increased From 3,000 to 50,000+ in 6 months.

Facebook Page Followers Increased From 1,000 to 250,000+ in 6 months.

SEO global rankings 1,130,447 to 135,711 in 6 months.